Anonyme is a podcast built around real human connection. Two strangers. One anonymous, unfiltered conversation. In a world full of polished content and shallow noise, Anonyme offers something raw, honest, and deeply human.

Marketing it wasn’t simple. There were no faces, no names, and no guarantees. Just an invitation to step into the unknown. The challenge was to not only find the right people to participate, but also promote the show in a way that respected its mystery while still building curiosity and interest.

We used a tailored mix of channels including Instagram, Facebook, Reddit, and X to reach both listeners and potential participants. Each platform required its own approach, from targeted guest outreach to short-form content designed to spark intrigue.

Creating that content came with its own limitations. Anonyme is audio-only, but the most engaging platforms are visual. We developed a method to turn voice clips into dynamic visuals using waveforms, symbolic animation, and split audio indicators to suggest who is speaking without ever showing a face.

This wasn’t a traditional campaign. It required creativity, restraint, and a deep understanding of how to make people feel something even when they do not know who they are listening to.

Marketing it wasn’t simple. There were no faces, no names, and no guarantees. Just an invitation to step into the unknown. The challenge was to not only find the right people to participate, but also promote the show in a way that respected its mystery while still building curiosity and interest.

We used a tailored mix of channels including Instagram, Facebook, Reddit, and X to reach both listeners and potential participants. Each platform required its own approach, from targeted guest outreach to short-form content designed to spark intrigue.

Creating that content came with its own limitations. Anonyme is audio-only, but the most engaging platforms are visual. We developed a method to turn voice clips into dynamic visuals using waveforms, symbolic animation, and split audio indicators to suggest who is speaking without ever showing a face.

This wasn’t a traditional campaign. It required creativity, restraint, and a deep understanding of how to make people feel something even when they do not know who they are listening to.